We Explore 8 Best Product Feedback Tools to Consider in 2024

Helpful Summary 

• Overview: We outline the eight best product feedback tools, ideal for product managers and businesses looking to enhance their product experience. 
• Why Trust Us: At FeedBear, our tools are simple to set up, and we’ve helped several businesses enhance their product development through our features.
• Why It Matters: Product feedback tools are essential across different industries for developing products, fixing bugs, and enhancing customer experiences.
• Action Points: We recommend exploring our product feedback solution by signing up for a 30-day free trial so that you can see how we can help you with product development.
• Further Research: Explore our blog for expert tips and insights on improving customer experience and enhancing product management. 

Looking for a Reliable Product Feedback Tool? 

One of the biggest mistakes your business might be making is not prioritizing feedback when it comes to developing your product. According to GlobalNewswire, 95% of customers check out reviews or feedback on a product before purchasing. Product feedback tools streamline feedback collection and help you enhance the quality of your product based on real user insights. 

In this FeedBear guide, we’ll walk you through the top 8 product feedback tools to help your product development, one feedback at a time. 

What Are Product Feedback Tools? 

Product feedback tools are software solutions that gather, organize, and analyze customer feedback, providing insights into what customers like and dislike about a product. They come in as both apps and platforms, with the shared goal of helping you collect user data to:

• Guide product development
• Enhance user experience
• Address bugs
• Optimize onboarding

They automate the feedback collection process from sources like: 

• In-product surveys
• Email and link surveys
• NPS and customer satisfaction surveys
• User interviews
• Review platforms
• Social media

…turning it into data for product managers to improve their products. 

Criteria to Consider When Choosing a Product Feedback Tool

There are some criteria you should consider to end up with the right product feedback tool: 

• Customizable Feedback Buttons or Widgets: Such features, in the form of pop-over surveys or event-triggered pop-ups, are beneficial for targeted feedback with minimal coding effort. 
• Advanced User Segmentation: It should tailor marketing strategies and enhance feedback precision.
• Provide Real-Time Notifications: It must facilitate closing the feedback loop through real-time notifications. This also enables actions for customer experience improvement, like rewarding loyal customers.
• Advanced Data Analysis/ Sentiment Analysis: This is crucial for getting meaningful insights. 
• Multi-Channel Feedback Collection: It should be able to collect feedback from multiple channels, whether through in-app, email, SMS, or web surveys.
• Integration: It should integrate with various CRM and marketing platforms to streamline workflow and automate feedback-driven actions.
• Usability: It must be accessible and easy to navigate for all types of users. 

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Top 8 Product Feedback Tools to Enhance Your Product

1. FeedBear
2. Refiner
3. Survicate 
4. Zonka
5. Rapidr 
6. Sprig 
7. Marker.io
8. Chisel 

1. FeedBear

At FeedBear, we collect and prioritize customer feedback, allowing you to centralize ideas and feature requests. We help streamline communication, keeping your customers informed about product changes and development progress. 

Our solution is an ideal platform for improving user engagement and fostering community-driven product development.

Key Features 

• Customizable Idea Boards: Users can submit, organize, and vote on feature suggestions for a community-driven development.
• Roadmaps: Our public or private roadmaps show the development journey and upcoming features, ensuring transparency.

• Changelog: We provide a dedicated space to help you inform your clients about updates and new feature releases in real-time.

• Customizable Statuses: Adapt feedback statuses to align with your workflow, updating users with feature progression.
• User Voting: Users can vote on ideas, helping you prioritize popular features based on demand.
• Integrations: We integrate with tools like Slack, Intercom, and Zapier to streamline communication and project management.
• Automatic Notifications: Users are automatically notified when the status of their suggestions changes, keeping them informed.
• Custom Branding: Personalize our platform with your brand’s identity through colors and logos for a unified experience.

Pricing 

We provide three pricing plans:

• Startup Plan priced at $49/month billed monthly, or $40/month billed annually. This plan features unlimited ideas, users and boards, along with custom domain, branding and statuses, and HTML/JS code. 
• Business Plan priced at $99/month billed monthly, or $82/month billed annually. This plan includes additional features like Single Sign On (SSO), private projects and removing our watermark. Up to 10 team members can access the Business Plan.
• Enterprise Plan priced at $299/month billed monthly, or $249/month billed annually. This offers unlimited team members, custom integrations, DPAs, and contracts, along with priority support over Slack, phone and email. 

We also offer a 30-day free trial with every plan, and you can get 2 months free on annual billing.

Pros 

• Automatically notify customers about the outcome of their feedback
• Similar feedback can be merged to save time
• Easy to set up 
• User-friendly interface
• Diverse customization options 
• Excellent customer support 
• Feedback analytics

Cons

• Lack of extensive language options (for now)

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2. Refiner.io

Refiner.io is a customizable survey platform designed for SaaS and digital product teams. It offers in-product, email, and web surveys to collect user feedback through highly targeted, branded micro surveys. 

It helps you identify product issues, improve customer experience, and drive growth through actionable insights.

Key Features 

• Templates: Provides ready-made survey templates for different scenarios.
• In-Product Microsurveys: Targeted surveys that are embedded within your product to ensure minimal disruption to the user experience.
• Survey Pages: Hosted externally, allowing you to share surveys via a direct link.
• Integrations: Connects with various third-party tools like CRMs, marketing and product tools like HubSpot, Slack, and Segment.

Pricing 

Refiner.io offers three pricing plans: 

1. Essentials Plan priced at $99/month billed monthly, or $79/month billed annually. 
2. Growth Plan priced at $239/month billed monthly, or $199/month billed annually. 
3. Enterprise Plan priced at custom pricing. 

Pros 

• Offers free plan after the free trial ends
• Audience segmentation
• Supports survey distribution across different channels

Cons

• Potential user fatigue
• Complex customization 

3. Survicate

Survicate is a versatile feedback platform that gathers insights through surveys at different touchpoints. With a focus on accessibility, Survicate makes it easy to share and analyze results, while its user-friendly interface simplifies the process of creating surveys.

Key Features 

• Website Feedback Surveys: Capture visitor opinions directly on your website through customizable pop-ups, slide-ins, and exit-intent surveys. 
• In-Product Surveys: Integrates within software applications to collect user feedback while they are using the product. 
• Net Promoter Score (NPS): Measures customer loyalty and satisfaction by asking users how likely they are to recommend a product or service. 
• Customer Effort Score (CES): Assesses how much effort customers need to exert to solve an issue or complete a task. It includes customizable CES surveys, real-time analytics, and integration with customer service platforms.

Pricing 

Survicate comes with four pricing plans:

1. “Good” plan priced at $99/month billed monthly, or $89/month billed annually. 
2. “Better” plan priced at $149/month billed monthly, or $134/month billed annually. 
3. “Best” plan priced at $249/month billed monthly, or $224/month billed annually.
4. “Better Than The Rest” plan starting from $299/month billed monthly, or $269/month billed annually. 

Pros 

• Diverse and custom survey options
• Targeting and segmentation
• User-friendly interface

Cons

• Limited free plan
• Limited offline features

4. Zonka 

Zonka is a platform that allows businesses to capture customer feedback through multiple channels like in-person, online, and mobile surveys. It helps improve customer experiences by collecting real-time data, analyzing responses, and offering insights through customizable dashboards.

Zonka also supports different feedback formats, including NPS, CSAT, and CES surveys, providing flexibility for varying business needs. 

Key Features 

• Product Feedback: Provides customer insights on product experiences, improvements, and satisfaction levels throughout the product life cycle, from testing phases to post-purchase evaluations. 
• NPS (Net Promoter Score): Measures customer loyalty by capturing the likelihood of a customer recommending their product or service. 
• CSAT (Customer Satisfaction Score): Focuses on gauging customer satisfaction through short, targeted surveys.
• CES (Customer Effort Score): Evaluates how easy it is for customers to interact with a business or complete specific tasks. The CES tool offers customizable surveys, easy deployment and reporting.

Pricing 

For surveys and CX, Zonka offers four pricing options:

1. Free plan providing 50 responses per month. 
2. Starter plan priced at $79/month billed monthly, or $49/month billed annually. 
3. Growth plan (popular) priced at $299/month billed monthly, or $199/month billed annually. 
4. Enterprise plan at custom pricing.

For offline surveys, Zonka comes with three pricing options:

1. Essential plan priced at $22 per device/month billed monthly, or $15 per device/month billed annually. 
2. Power plan priced at $25 per device/month billed monthly, or $17 per device/month billed annually. 
3. Enterprise plan at custom pricing.

Pros 

• Offers free trial
• Pre-built reports
• Provides AI insights
• Data security

Cons

• Steep learning curve
• Can be complex for some users

5. Rapidr 

Rapidr is ideal for SaaS companies to gather, prioritize, and act on customer feedback. It centralizes product ideas, feature requests, and feedback through public or private boards, widgets, and custom statuses. 

Key Features 

• All-In-One Feedback Management: Emphasizes on real-time collaboration, user voting, and prioritization to align product development with customer needs.
• Product Roadmap: Helps you visualize the product development process by offering a customizable view of features in progress, upcoming releases, and completed tasks. 
• Collect Feedback: Enables users to gather feedback from multiple sources like emails, in-app widgets, and public boards.
• Analyze Feedback: Categorize and prioritize feedback based on user voting and importance. 

Pricing 

Rapidr offers three pricing plans: 

1. Startup plan priced at $49/month.
2. Business plan (most popular) priced at $199/month. 
3. Enterprise plan at custom pricing. 

Pros 

• Offers free trial
• Supports team collaboration with unlimited manager access.
• Seamless integration

Cons

• May require effort to set up and integrate with existing workflows
• Limited advanced analytics tools

6. Sprig 

Sprig is a product feedback and research platform that collects actionable information from their users. It is geared towards organizations that want to optimize their products by leveraging direct user feedback and research.

Key Features 

• Diverse Survey Options: Supports various survey types, including NPS, CSAT, and custom surveys.
• User Feedback Integration: Collects and integrates feedback to understand barriers to conversion.
• Experience Tracking: Monitors and tracks customer interactions and experience.
• Multiple Feedback Channels: Provides multiple channels for collecting customer feedback, including surveys and direct feedback options.

Pricing 

Sprig offers three plans: 

1. Free plan ideal for entrepreneurs or small businesses. 
2. Starter plan priced at $175/month billed annually. 
3. Enterprise plan at custom pricing. 

Pros 

• User-friendly interface
• Offers a free plan
• Mobile-friendly

Cons

• Integration limitations
• Advanced customization options may require additional time and effort to configure

 7. Marker.io

Marker.io is a collaborative feedback and bug-tracking tool designed to streamline communication between teams and improve project efficiency. It lets users capture screenshots, annotate them, and share feedback directly with their development team.

Key Features

• Project Management Platforms: Integrates with tools like Jira, Trello, and Asana to convert feedback into tasks or issues within these platforms. 
• Bug Tracking Systems: Connects with bug tracking tools like Bugzilla and GitHub Issues to directly provide visual feedback as bug reports. 
• Design Collaboration Tools: Integrates with design tools like Figma and Zeplin.
• CRM Integrations: Integrates with CRM platforms like HubSpot and Salesforce to transfer feedback and customer insights.

Pricing 

Marker.io comes with three pricing plans: 

1. Starter plan priced at $59/month billed monthly, or $39/month billed annually. 
2. Team plan priced at $149/month billed monthly, or $99/month billed annually. 
3. Enterprise at custom pricing. 

Pros 

• Offers browser extension
• Reasonably priced for small teams
• Customizable feedback forms

Cons

• Limited free plan
• Occasional performance issues

8. Chisel 

Chisel is a product management tool that streamlines product development processes. Its intuitive interface is tailored for product managers to align their teams, set priorities, and gather customer insights, driving more efficient project workflows.

Key Features 

• Product Overview: Empower product teams with tools for roadmapping, feature prioritization, and team alignment. 
• Integrations: Offers seamless integrations with popular tools such as Jira, Slack, and Azure DevOps. 
• Team surveys and roadmaps: Provides robust features like priority matrices, team surveys, and roadmaps to align teams, gather feedback, and prioritize tasks efficiently. 
• AI Capabilities: Uses AI to automate tasks like feature prioritization and customer feedback analysis. 

Pricing 

Chisel offers four pricing plans:

1. Essential Plan, which is free of cost.
2. Premium Plan priced at $49 per maker/month.
3. Enterprise Full Suite Plan at custom pricing.
4. Enterprise Feedback Module Only Plan at custom pricing.

Pros 

• Comprehensive roadmaps
• Multiple integrations
• Offers a free plan along with a free trial 

Cons 

• Chatbot limitations
• Limited advanced features for free plan

Comparison Chart of The Top 8 Product Feedback Tools 

Product feedback tools

Features

Starting price

Free trial

1. FeedBear

• Idea boards
• Roadmaps
• Changelog
• Customizable statuses
• User voting
• Custom branding
• Integrate with Slack, Intercom, and Zapier

$40/month

30-day free trial

2. Refiner 

• Ready-made survey templates
• In-product microsurveys
• Survey pages
• Integrations with tools like HubSpot, Slack, and Segment

$79/month

Available along with a free plan

3. Survicate 

• Website feedback surveys
• In-product surveys
• Net promoter score (NPS)
• Customer effort score (CES)

$89/month

10-day free trial

4. Zonka 

• Product Feedback
• NPS (Net Promoter Score) 
• CSAT (Customer Satisfaction Score)
• CES (Customer Effort Score)

• $49/month for surveys and CX
• $15 per device/month for  offline surveys

Free plan for surveys and CX

5. Rapidr 

• All-in-one feedback management
• Product roadmap
• Collect and analyze feedback

$49/month 

14-day free trial

6. Sprig 

• Diverse survey options
• User feedback integration
• Experience tracking
• Multiple feedback channels

$175/month

Free plan

7. Marker.io 

• Manage platforms by integrating with platforms like Jira, Trello, and Asana 
• Connect with bug tracking tools like Bugzilla and GitHub Issues 
• Collaborate with design tools like Figma and Zeplin
• CRM integrations  with platforms like HubSpot and Salesforce

$39/month

15-day free trial 

8. Chisel

• Product overview 
• Integrations with Jira, Slack, and Azure DevOps. 
• Team surveys
• Roadmaps
• Priority matrices
• AI capabilities

$49/month

Available along with a free plan

Streamline Your Product Management with FeedBear

Selecting the right product feedback tool can feel overwhelming, but with FeedBear, the process becomes much simpler. By providing an all-in-one platform to collect, organize, and act on feedback, we make sure that you never miss the right insights from your customers.

Sign up for our 30-day free trial today and take the first step towards building customer-driven products that thrive in the market.

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